Tore Ligaard AS has been a leading specialist retailer in Norway since 1962, with a strong focus on delivering the best customer experience. To achieve this, they partnered with Frontkom, a digital transformation agency, to develop and maintain their e-commerce store's CMS. This collaboration enabled Tore to transform the way customers interact with their products, using an AI-powered chatbot that provides personalized recommendations based on real expert knowledge. The chatbot, named Tore, uses Langflow as its core architecture and is hosted on Frontkom's PaaS, which leverages AWS infrastructure and Kubernetes for scalability and security. With Tore, Ligaard has seen a significant increase in customer satisfaction, confidence in purchases, and a reduction in the need for live agents, with total chat conversations growing by over four times and negative sentiment being less than 1.5%. The platform's architecture also enables real-time monitoring and management of conversations, allowing Ligaard to refine how Tore responds and manage knowledge sources. As the project progresses, Frontkom plans to introduce supercharged versions of Tore designed for internal use, enabling employees to share professional expertise more efficiently and providing a powerful virtual employee that never gets tired or takes days off.