In this conversation, Jim Gibbs, CEO of Meter Feeder, discusses his company's mission to enable local governments to accept digital payments for parking without upgrading their infrastructure. He shares the challenges of selling a solution to municipalities and the importance of empathy in understanding their pain points. Jim highlights the value of iterating on feedback and building rapport with customers to create a successful product. The company has processed data from seven million vehicles, providing insights that help cities optimize parking enforcement and pricing. Meter Feeder aims to make smart cities more efficient by properly pricing shared resources like parking, which is essential for a society's functioning.