The digital age is characterized by the ongoing story of bundling, unbundling, and rebundling in the data space. Emerging tools provide flexibility and a lower entry barrier for practitioners, while established solutions offer a safe harbor with well-known integrated products promising big returns on investments. Cube and Apache Superset are alternative tools to Looker that provide a finer solution in many use cases, offering open-source licensing, separation of concerns, compatibility, and a headless approach. These tools complement each other by providing a unified semantic layer for data modeling and visualization, allowing for flexibility and reducing vendor lock-in. They offer free as in "open source" and ready-to-go solutions with freemium pricing models, making them an attractive alternative to Looker.