Evaluating the Total Cost of Ownership (TCO) is crucial when deciding between self-hosting Cube OSS and using Cube Cloud, as self-hosting may seem free but incurs costs for infrastructure, resources, and maintenance. The analysis compares three deployment scenarios: testing, production, and enterprise scale, highlighting that Cube Cloud consistently offers cost savings and efficiency benefits over self-hosting. In testing scenarios, Cube Cloud provides immediate access with no setup costs, while in production, it simplifies deployment with built-in redundancy and support services, eliminating the need for complex Kubernetes setups. At the enterprise level, Cube Cloud scales effortlessly, offering features like auto-scaling, performance monitoring, and dedicated support, which are not available in the open-source version. Additionally, Cube Cloud's "Bring Your Own Cloud" option allows data to remain on a company's infrastructure, ensuring compliance with data residency requirements. Overall, Cube Cloud is presented as a more efficient, cost-effective, and faster alternative to self-hosting Cube OSS, offering a consistent and predictable cost structure while enhancing development workflows.