Organizations today face challenges in efficiently analyzing massive volumes of data generated by modern applications, as traditional data analytics approaches often distribute operational data across disparate systems with varying structures. The separation of transactional (OLTP) and analytical (OLAP) workloads, coupled with the high costs of Extract-Transform-Load (ETL) processes, hinders timely data-driven decision-making and increases administration burdens. Couchbase Analytics offers a solution by integrating real-time data processing without the need for ETL, enabling simultaneous handling of operational and analytical tasks within a single hybrid system. This system facilitates complex analytical queries using parallel processing, reduces infrastructure costs, and enhances business intelligence across various industries, including fintech, ecommerce, and IoT, by providing faster insights and improved customer experiences.