Sumo Logic's new Flex Pricing model allows users to ingest unlimited data into their platform, charging only when data is queried, thus aiming to maximize ROI by aligning costs with value extracted. However, this model, only available to new customers, brings challenges in cost transparency and predictability, as it charges for all scanned data and retains hidden costs related to data retention not clearly disclosed on their website. This can lead to unpredictable expenses, discouraging users from extensive querying or data ingestion due to potential cost spikes. In contrast, Coralogix presents a more straightforward and predictable pricing model, encouraging users to freely access their data without additional costs per query and offering competitive ingestion rates, which can enhance insight generation and overall data platform utilization. Coralogix also highlights its superior customer support with faster response times compared to Sumo Logic’s offerings, aiming to provide a more user-friendly and cost-effective solution for observability needs.