Contentful signs definitive agreement to acquire Ninetailed

Contentful, a prominent composable content platform, has announced a definitive agreement to acquire Berlin-based Ninetailed, known for its expertise in structured content personalization and experimentation. This acquisition is set to enhance Contentful's AI-driven personalization capabilities, allowing for scalable and integrated solutions within its existing platform. By leveraging Ninetailed's technology, Contentful aims to provide a seamless, code-free experience for personalizing digital content, which is expected to drive higher ROI for its clients by simplifying workflows and improving customer journey personalization. The move is anticipated to bolster Contentful's innovation leadership in content management, positioning it as a unique market offering that combines technical and low-code solutions for diverse teams. The acquisition is supported by a range of well-known brands already utilizing Ninetailed’s technology within the Contentful ecosystem, which has demonstrated significant improvements in conversion and click-through rates.

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