Contentful has redesigned its website, adopting a fresh and modern visual approach that reflects the company's mission of modernizing content flow through leading the transition from legacy CMS to content infrastructure. The new design features a "Contentful wave" motif, conveying the idea of free-flowing lines and smooth transitions, in contrast to traditional CMSes' rigid structures. This update aims to visually communicate Contentful's promise of empowering experts through its product and people, emphasizing collaboration, customization, and integration. The brand refresh also highlights the company's values of authenticity, focus, openness, and warmth, showcasing a more approachable and human-like experience for users.