June 2019 Summaries

We are proud to announce that Contentful is now ISO 27001 compliant, a certification that validates our commitment to information security and ensures the secure management of customer data. This achievement demonstrates our dedication to protecting sensitive information and meeting rigorous standards for security, giving customers confidence in our ability to safeguard their content. Our ISO 27001 compliance also provides benefits such as promoting compliance with other regulations like PCI DSS and GDPR, allowing customers to focus on creating and managing content without worrying about security concerns. With this certification, Contentful's security team continues to work tirelessly to improve the program and reduce information security risks.

GraphQL is a flexible and specific query language that allows developers to ask for exactly what they want in a single query, reducing the need for response parsing and improving developer experience. With its strongly-typed schema, GraphQL enables compact queries that return small responses without unnecessary data, making it easier for users to access content from multiple sources. GraphQL improves the lives of both frontend and backend developers by providing a flexible and efficient way to interface with APIs, and is being used in various applications such as Contentful's GraphQL Content API, which combines the powers of GraphQL and serverless technologies. GraphQL also enables developers to build schemas any way they want, and introspection allows users to see the entire GraphQL schema. Additionally, GraphQL offers many possibilities when it comes to designing the most appropriate architecture, and its flexibility is paving the road to more agile organizations to work more efficiently with a broader scope of development projects.

Ecommerce companies are struggling to deploy content across multiple digital channels, as aligning campaigns and customer incentives across channels is crucial for driving sales. A unified content platform can help retailers control campaigns in a cohesive way, while optimizing content allows them to deliver the right message to the target audience on the right channel at the right time. To combat siloed approaches, ecommerce companies can streamline content operations by creating a single point from which content flows, and building experimentation into their content workflow to improve results. This approach enables retailers to operationalize content across channels and unlock the value of their content, ultimately gaining a competitive advantage in a fiercely competitive retail market.

The web has made it possible for anyone with an internet connection to access content in their own language, thanks to content translation. This is a huge step forward in global communication and knowledge sharing. Good translation is also crucial for revenue, as a global brand needs to speak the languages of its customers to truly capture their attention. Contentful makes translation work easier by allowing it to happen within the platform, without the need to export and re-import content from other sources. The platform uses the term "locales" to describe different versions of content for different locations, making it possible to translate content into multiple languages and regions. Localization is set field by field, with a default locale and visibility controlled per user. Contentful also gives developers the freedom to create a content model and translation solution that suits their team's needs, without limits on how it's set up. The platform provides features such as roles and permissions to manage translators and freelancers, ensuring that sensitive content is not lost or deleted. Additionally, Contentful integrates with tools like Smartling to eliminate the need for translators to log in to the platform.

Contentful has redesigned its website, adopting a fresh and modern visual approach that reflects the company's mission of modernizing content flow through leading the transition from legacy CMS to content infrastructure. The new design features a "Contentful wave" motif, conveying the idea of free-flowing lines and smooth transitions, in contrast to traditional CMSes' rigid structures. This update aims to visually communicate Contentful's promise of empowering experts through its product and people, emphasizing collaboration, customization, and integration. The brand refresh also highlights the company's values of authenticity, focus, openness, and warmth, showcasing a more approachable and human-like experience for users.