The web has made it possible for anyone with an internet connection to access content in their own language, thanks to content translation. This is a huge step forward in global communication and knowledge sharing. Good translation is also crucial for revenue, as a global brand needs to speak the languages of its customers to truly capture their attention. Contentful makes translation work easier by allowing it to happen within the platform, without the need to export and re-import content from other sources. The platform uses the term "locales" to describe different versions of content for different locations, making it possible to translate content into multiple languages and regions. Localization is set field by field, with a default locale and visibility controlled per user. Contentful also gives developers the freedom to create a content model and translation solution that suits their team's needs, without limits on how it's set up. The platform provides features such as roles and permissions to manage translators and freelancers, ensuring that sensitive content is not lost or deleted. Additionally, Contentful integrates with tools like Smartling to eliminate the need for translators to log in to the platform.