Succeeding in Sales Operations

A Confluent Vice President of Sales Strategy & Operations describes her career journey from industrial engineering and technical professional services to finding a niche in sales operations, where she combines operational expertise with customer-facing business support. She oversees teams responsible for enterprise sales forecasting, planning, territory design, targets, quoting, order management, systems design, and deal booking, using data to identify growth opportunities, risks, and sales-process challenges. Her leadership approach emphasizes starting with trust, addressing mistakes without blame, collaborating directly with teams, and supporting employees’ family responsibilities and work-life balance. Looking ahead, she focuses on scaling Confluent’s business through automation that reduces repetitive administrative work, improves data flow, and allows employees to concentrate on higher-value responsibilities while adapting to new products and organizational complexity.

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