Scaling the Streaming Stack: Introducing the Sell with Confluent Partner Program

Confluent has launched "Sell with Confluent" (SwC), a new reseller engagement model designed to empower partners in leading sales cycles and driving scalable growth in the data streaming ecosystem. This initiative focuses on scalability, transparency, and collaboration, offering partners a predictable framework with incentives such as market-competitive discounts, performance rebates, and co-investment funds for strategic marketing. Additionally, SwC provides tools like automated approvals and life cycle management to accelerate the deal process and protect partner-sourced opportunities. The program aims to streamline the customer adoption of real-time data streaming solutions, helping enterprises modernize and innovate efficiently in the evolving data and AI landscape. Partners must sign the Partner Program Agreement by April 1, 2026, to remain active, ensuring they can continue leveraging the resources and support provided through the Confluent partnership.