Apache Kafka is being used by Pandora, a data-driven company, to power its real-time stream processing analytics and ad trafficking infrastructure. The company has migrated from a legacy batch processing event ingestion pipeline to a system designed around Kafka, which provides an opportunity for streamlined event processing and security controls. To address schema evolution challenges, Pandora integrated the Kafka Connect API and Confluent Schema Registry into its data pipeline, enabling efficient real-time copying of data between Kafka and other systems like HDFS. The company has also implemented a redundant Disaster Recovery (DR) pipeline to ensure business continuity in case of failures, and has tuned connector configurations for optimal performance. With the benefits provided by Kafka Connect API and Confluent Schema Registry, Pandora has built a robust data pipeline with production readiness from Ad Servers to HDFS using Kafka.