IAG & Kmart: The Business Impact of Data Streaming in Australia & New Zealand

Confluent's cloud-native data streaming platform is being adopted by businesses in Australia and New Zealand to process vast amounts of real-time data, enabling innovation and driving new use cases such as optimizing omnichannel customer experiences, stream processing at scale, and securely scaling backend processes. Companies like Kmart and Insurance Australia Group (IAG) are leveraging Confluent's platform to handle massive volumes of data from customers shopping across time zones, providing robust real-time stream processing capabilities and governance features that support advanced analytics and artificial intelligence use cases. By adopting Confluent's data streaming solution, these organizations can unlock the full potential of their data, drive operational improvements, security, and new opportunities for growth, while ensuring the integrity of their data ecosystem from supply chain to store operations.

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