The VISTA Framework is a structured approach to prioritizing AI opportunities by balancing four dimensions: Business Value, Implementation Speed, Scalability, and Tolerance for Risk. This framework helps businesses focus on AI projects that are both practical and high-impact, ensuring they deliver results without unnecessary complexity. By using the VISTA Framework, companies can identify inefficiencies in their operations, automate tasks, and improve customer experience with generative AI. The framework provides a clear way to evaluate and prioritize AI investments, allowing businesses to start small, experiment, and scale as value becomes clear. This approach helps build momentum and create lasting value by focusing on projects that deliver quick wins with minimal risk, using those successes to build expertise and confidence before expanding into more ambitious efforts.