How BetterTracker Replaced Its Vector Store | CockroachDB

BetterTracker, an AI-powered business optimization platform for MSPs and SMBs, consolidated its infrastructure onto CockroachDB to integrate transactional and vector data processing into a single system, eliminating the need for a separate vector store. This move, initiated in mid-2025, aimed to address challenges such as architectural complexity, cost unpredictability, and compliance fragmentation associated with maintaining separate systems. By leveraging CockroachDB's vector search capabilities, BetterTracker achieved a unified operational model, enhanced observability, and predictable pricing, which facilitated the development of AI capabilities such as intelligent insights, tool classification, and canonical company matching. The transition, completed without customer-facing disruptions, allowed the company to focus on expanding its AI platform globally and building features like BetterTracker Betty, an AI agent for real-time insights, while ensuring continuous compliance with SOC2, PCI, and HIPAA requirements.

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