Building embedded customer-facing analytics can be challenging due to balancing user experience and data architecture. However, using an embedded analytics tool like Cumul.io with a powerful data infrastructure such as ClickHouse can provide a seamless experience for users. ClickHouse offers high-performance and scalability for analytical queries, making it an ideal choice for companies dealing with large amounts of data. With Cumul.io's drag-and-drop UI and API, developers can easily integrate analytics into their platform while retaining control over the feature set. By using ClickHouse as the data infrastructure, companies can improve the speed and performance of their dashboards, providing a better experience for end-users.