ClickHouse Cloud enables users to leverage its powerful IP-based geolocation feature, which can be used to determine the approximate location of an IP address. To achieve this, users need to import an open-source GeoIP dataset into ClickHouse, transform the data using bit functions, and create an ip_trie dictionary. The ip_trie dictionary is a structured dictionary that maps network prefixes (CIDR blocks) to coordinates and country codes. Users can then use the dictGet() function to perform IP lookups from the dictionary. Additionally, tools like Grafana and Metabase can be used to generate geospatial visualizations from the latitude/longitude coordinates, but pre-aggregating the data using geo-hashing is necessary to make it efficient for visualization. By following these steps, users can gain valuable insights into the geographic distribution of their users and better understand how they interact with their websites and applications.