How Sony LIV uses ClickHouse Cloud to deliver live streaming analytics at billion-row scale

Sony LIV rebuilt its analytics infrastructure around ClickHouse Cloud to support real-time quality-of-service and quality-of-experience monitoring for its large-scale OTT platform, particularly during unpredictable live sports traffic spikes. Its previous fragmented stack of batch pipelines, Elasticsearch, BigQuery, and separate telemetry stores struggled with latency, cost, scaling, and correlating data across playback, CDN, application, clickstream, and advertising systems. The new centralized architecture streams events from client applications, streaming services, CDN infrastructure, and ad platforms through Amazon Kinesis and ClickPipes into ClickHouse, which supports operational dashboards, product analytics, SRE troubleshooting, ad analytics, and playback-quality monitoring. Sony LIV reports that queries previously requiring tens of seconds or minutes now run in sub-second to low-single-digit-second times, improving incident response and visibility into buffering, playback failures, regional degradation, device issues, and CDN anomalies. The company also cites improved storage economics, reduced operational fragmentation, and better handling of major-event traffic, while planning to expand ClickHouse use for behavioral analytics, predictive autoscaling, anomaly detection, enhanced observability, and real-time advertising intelligence.

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