How Insider One uses ClickHouse Cloud to power real-time customer engagement at scale

Insider One, an AI-native customer engagement platform, leverages ClickHouse Cloud to enhance real-time segmentation, personalization, and analytics, significantly reducing query latency by 70-75% for large customers and eliminating operational overhead. This transition from self-managed ClickHouse to ClickHouse Cloud enables Insider One to ship features more confidently and pursue an AI-driven roadmap based on real-time data. The platform's Unified Customer Database (UCD) integrates customer data across channels, evolving from channel-focused products into a comprehensive solution used by global brands like Adidas and L’Oréal. With ClickHouse Cloud, Insider One experiences predictable performance at scale, allowing the team to focus on product innovation rather than infrastructure management. This shift supports the company's vision of offering marketers a seamless, unified platform that facilitates exploration, transformation, and activation of data, ushering in what they describe as "the age of imagination" for marketers. ClickHouse Cloud provides the foundational speed, flexibility, and reliability needed to meet rising customer expectations and accommodate the increasing significance of AI-driven use cases.

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