In a product-led growth organization, leveraging telemetry data for continuous improvement is crucial. DataOps is a collaborative data management practice that applies an agile methodology to developing and delivering analytics, bringing together DevOps with data engineers and data scientists to provide the tools, processes, and organizational structure needed to become a truly data-driven organization. By automating some of the manual processes associated with data ingestion, processing, modeling, and delivering insights, DataOps enables teams to generate more value from their data, accelerating time to value from data and empowering teams to access and react to data faster.