Datadog is an infrastructure monitoring and observability platform used primarily by cloud-native companies. It offers real user monitoring, application performance monitoring, security monitoring, and log management features. However, its cost as companies scale becomes a significant challenge, especially in the current market environment. The centralization of telemetry data creates ballooning costs, reduced data retention, increased operational burden, and limited ability to answer relevant analytics questions. Additionally, Datadog's log analytics process is complex, with a steep pricing structure for ingestion and retention, which can lead to issues when troubleshooting and root cause analysis. As companies grow, they may find that Datadog becomes both more expensive and harder to use.