Operational IT data plays a crucial role in understanding users and driving product-led growth (PLG) strategies by providing insights into user behavior, conversion rates, and product stability. Many SaaS companies have adopted PLG as a growth model where product usage drives customer acquisition, expansion, and retention. By leveraging operational data, teams can build a growth team that runs experiments on PLG data to incrementally improve the user journey, while also building a single source of truth for live log analytics. A cloud data lake architecture approach can help teams gain insights into user behaviors, blend data across IT and SaaS applications, and lower the cost of data ingestion and retention, ultimately driving strategic growth and improving product stability.