Unlocking data literacy is crucial for organizations to harness the power of data analytics, but many companies struggle with this challenge. According to Accenture, only 21% of people are confident in their data literacy skills, and just 32% of companies have realized tangible value from their data. The process involves democratizing data by getting it into the hands of business users, which can lead to better decision-making. However, most organizations lack the skills across the organization to sufficiently analyze and interpret data. To unlock data literacy, businesses need to create a culture where everyone is empowered to be a data scientist, starting with executive buy-in on the business benefits. This involves assessing employees' baseline skills, providing access to data literacy training courses, and rethinking their approach to data management. By setting up the right infrastructure and approach, organizations can empower business users to query data where it lives, without the data movement, transformation, or governance risks.