Why Chili Piper’s CPO is taking over as CMO for 12 months

Alina Vandenberghe, Co-Founder and Co-CEO of Chili Piper, has taken on the role of CMO for 12 months in order to improve her marketing skills and help the company prepare for its next milestone: going public. She believes that understanding both product management and marketing is crucial for building successful products and experiences. As a CPO turned CMO, Vandenberghe highlights the importance of understanding customer pain points on a personal level, focusing on full-funnel metrics, optimizing the entire customer experience with the product, communicating value effectively, and amplifying happy customers through effective customer marketing strategies.