For Better User Onboarding, Switch to Product Marketing

The article discusses the importance of adopting a product marketing mindset for better user onboarding in software products. It emphasizes that users want to see value quickly and evaluate whether a product will satisfy their specific need or resolve their pain point, rather than learning how to use it. Therefore, new user onboarding should focus on reinforcing the value of the product instead of teaching its usage. The article suggests that Product Marketing teams should own and control in-product marketing without engineering resources, and provides tips on how to improve user onboarding experiences using Chameleon software.

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