​​Product Qualified Leads As a Unifying Metric

Product Qualified Leads (PQLs) are becoming an essential component of a Software as a Service (SaaS) operation, particularly for businesses that follow a try-before-you-buy model. PQLs are more effective than traditional MQL models because they provide a clear indication of the value users see in the product. Measuring and tracking PQLs can help unify various departments within an organization, as it is a cross-departmental KPI that everyone contributes to and benefits from. Key metrics for measuring PQLs include raw number of PQLs, PQL rate, and PQL to Paid conversion rate. These metrics are valuable for marketing, product, sales, customer success, and leadership teams as they provide insights into the effectiveness of their strategies and contribute to overall business growth.