Product Marketing Manager Tips: Advice for Aspiring PMMs

Product Marketing Manager (PMM) is a crucial role that connects the product with the market, ensuring both design and communication align with customer needs. Key responsibilities of PMMs include understanding market demand, creating content for sales teams, promoting products, and managing feature launches. The most important KPIs for PMMs are feature adoption and new revenue. Product Marketing is a growing field, and aspiring PMMs should focus on building strong relationships with other teams, mastering storytelling, consistently interacting with customers, and delivering compelling messages through clear writing.