Why You Need a Product Growth Manager On Your Team and What to Look For

A Product Growth Manager (PGM) plays a crucial role in business growth by identifying key areas for expansion, defining growth goals and metrics, analyzing current performance, managing a product growth team, and reporting on successes. They are responsible for driving business growth through short-term experiments and focusing on the North Star metric. A successful PGM is an excellent communicator, inquisitive thinker, resourceful manager, and flexible learner. Key skills required include communication and diplomacy, analytical skills, scrappiness, project management, and flexibility and agility. The role of a PGM sits between product and marketing teams, ensuring growth doesn't take a back seat amidst other business operations.