10 Key Change Management Principles & How They Apply to Product Adoption

Product adoption refers to the process of users discovering, finding value in, implementing, and becoming active users of a product. It is crucial for businesses as it helps drive growth and revenue. The process involves five stages: awareness, interest, evaluation, trial, and adoption/rejection. To improve product adoption, companies can apply change management principles such as leading with culture, starting at the top, involving every layer, making rational and emotional cases together, acting their way into new thinking, engaging constantly, leveraging formal and informal solutions, and assessing and adapting. Tools like Calendly, Google Docs/Sheets, Trello, Segment, Mixpanel, Heap, FullStory, Intercom, Buffer, and Chameleon can help manage change and boost product adoption.