How Engineering as Marketing Can Increase Your Website's Authority

Engineering as Marketing is the concept of building and sharing tools that provide value to customers, often at little or no cost. It involves creating useful software or tools that solve problems for users in your target market. This strategy can help businesses increase their website's authority, generate qualified leads, promote brand awareness, and build customer love. Examples of successful engineering as marketing include HubSpot's Website Grader, Turo's Carculator, and Botanie Soap's SoapCalc. By providing value to users through these tools, businesses can establish themselves as authorities in their respective markets and improve their overall digital marketing efforts.