Chameleon Acquires Driveway and Announces Interactive Demos Offering

Chameleon has acquired interactive demos company Driveway, with its co-founder Harrison Johnson joining as Head of Product. Interactive Demos are annotated "captures" of a product that can be embedded in marketing sites to showcase specific features or workflows. This acquisition complements Chameleon's existing features and will help teams engage product users with in-product UX patterns such as Banners, Cards, Modals, Walkthroughs, Checklists, Microsurveys, and more. The new Interactive Demos feature is expected to be launched soon, offering recording, editing, annotating, embedding, and analytics capabilities for product demos.