Top 10 Digital Adoption Platforms for 2023

Digital adoption is the process of enabling users to understand how a product works and start using it actively. A digital adoption platform (DAP) is a software layer over another technology tool that guides users through its features. The benefits of using a DAP include speed, saving time and resources, and running more in-product experiments effectively. Companies that will benefit the most from DAPs are those that care about their software being used effectively by users, such as SaaS companies and B2C products with web-based software. Some best-in-class digital adoption platforms to consider include Appcues, Chameleon, ChurnZero, Intercom, Pendo, Userflow, UserGuiding, Userpilot, WalkMe, and Whatfix. When choosing a DAP for your SaaS, consider factors such as access to resources, product learning curve, branding and maturity, and digital adoption goals.