How In-App Customer Needs Assessments Make Life Easier for Product Marketers

In-app customer needs assessments are a valuable tool for product marketers seeking specific feedback on their products or services. These Microsurveys provide contextual, relevant feedback by asking customers about their experiences while they're actively using the app. By tying survey questions to specific features and actions within the app, product marketers can identify exactly what's working and what's not, leading to more accurate insight into customer pain points and faster response times for improvements.