Interactive Demos 101: The Whats, Whys, and Hows

Interactive demos are a powerful tool for educating users about software, allowing them to explore features at their own pace without needing an account. They have become increasingly popular due to cut-throat competition in the software market and the need for efficiency in tight market conditions. Interactive demos can be used by various teams such as product marketing, customer success, and sales to showcase features, enhance support, and improve the demo experience. Adding an interactive demo to a landing page can increase conversion to MQL by up to 10x. These demos are flexible, easy to create, and help users fall in love with a product before signing up, making onboarding more likely to be successful.