Appcues, a pioneer in no-code onboarding since 2014, is a tool designed for creating in-app onboarding flows, tooltips, and surveys primarily used by mid-market B2B SaaS companies. While Appcues provides a stable platform for onboarding and product tours, it faces limitations in flexibility, customization, and pricing as more modern options like Chameleon offer faster setup, real-time personalization, and transparent pricing. Appcues' pricing model is based on monthly active users (MAUs) and includes several tiers with varying features, but costs can rise sharply with increased usage. Despite its strengths in stability and support, Appcues often requires developer involvement for advanced targeting and styling, making it less ideal for smaller or fast-moving teams seeking more dynamic and personalized user experiences. In contrast, Chameleon allows for more nuanced control over design and targeting through a fully no-code setup and integrates seamlessly with existing data tools, making it a compelling alternative for teams prioritizing iteration speed and deeper personalization.