Product management experts guessed the future, here’s what actually happened...

The product management world in 2024 shifted towards a focus on user needs, customer outcomes, and business goals, with PMs prioritizing solving real user problems over chasing shiny features. However, some predictions didn't quite age well, such as the idea that consumer PMs would become extinct. Instead, PMs are expected to specialize in tech or growth strategies while remaining generalists across functions, but not necessarily owning multiple functions entirely. AI tools helped PMs automate tasks and focus on strategic work, but human empathy and collaboration remained essential. The PM role continues to evolve without a final form, with an emphasis on adapting to technological advancements. Finally, product marketing and management became best friends, with PMs taking on more marketing responsibilities and collaborating closely with product marketers. Overall, the predictions for 2024 painted a dynamic picture of product management that is still evolving today.