The First Real-Time Composable CDP with Materialize and Census Live Syncs

Census has released Live Syncs, enabling real-time Reverse ETL with subsecond latency, allowing brands to activate data and unlock high-speed customer engagement. Census is partnering with Materialize, an Operational Data Warehouse, to provide a source for Live Syncs, empowering businesses to take action on the freshest data available. The partnership enables the activation of real-time insights on a zero-latency data infrastructure without complex engineering work. This collaboration helps modern marketing teams leverage the data warehouse to power their operations and unleash the full potential of the Composable CDP without custom engineering work. With Live Syncs, businesses can now easily integrate with Customer 360 profiles for real-time personalization and recommendations, cart abandonment campaigns, live geotargeting, and more, at any speed subsecond latency makes any use case possible in real time.

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