Databricks Data Intelligence for Marketing has been launched alongside Census AI Columns for Databricks, offering a solution to transform data lake capabilities without complex ETL processes or custom code. This new feature helps data teams enrich, categorize, and transform data before it reaches business users, enabling them to apply LLM-based transformations directly to their Databricks tables and views. With the ability to power AI Columns using ChatGPT, Claude, or Gemini, teams can enhance data quality, extract insights at scale, and create structured insights from unstructured data, enrich customer data for marketing personalization, automate data classification for segmentation, and clean and normalize data without complex transformations. The solution provides a range of templates to get started with AI Columns, including customer lifecycle stage classification, product feature recommendations, customer feedback summarization, marketing campaign personalization, and lead scoring enhancement.