Snowflake has accepted Census into its Partner Connect program, a milestone that unifies first-party data and audiences for businesses such as Canva, Loom, Notion, Sonos, and Vistaprint to drive more personalized marketing experiences. This partnership streamlines first-party data integration into downstream business tools, offering benefits like easy accessibility, streamlined data orchestration, data consistency, and enhanced security. To get started with Census on Partner Connect, users can navigate to the platform, configure the connection, activate their account, sign up for a Census account, test the connection, and sync with over 200 business tools, ultimately making data actionable for businesses.