$60m to make operational analytics a reality | Census

Census, a company that enables product-led companies to drive better marketing, sales, and customer success with its reverse ETL tool, has raised $60M Series B to build and expand its Operational Analytics platform. This platform aims to centralize all data in a single system, empower more analysts, and treat data like a product using software development principles like versioning, testing, and continuous delivery. With this approach, companies can create a virtuous cycle of growth by making their data teams stakeholders, leading to immense leverage and pressure on data teams to deliver trusted data. The platform's vision is to turn data teams into a platform that serves the organization at scale, solving traditional point-to-point data integration chaos and embracing the idea that data infrastructure should be in the critical path of live business workflows.

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