The Ultimate Showdown: Salesforce Marketing Cloud vs Braze - Which is the Best Marketing Automation Platform?
Blog post from Census
Salesforce Marketing Cloud and Braze are both robust marketing automation platforms that cater to different needs. Salesforce offers a comprehensive suite of tools for enterprise-level marketing, with strong email marketing capabilities, real-time personalization through Interaction Studio, and social media management via Social Studio. Braze, on the other hand, is known for its mobile-first approach and real-time data capabilities, making it ideal for businesses that prioritize mobile engagement and instant, behavior-triggered communications. Both platforms have made strides in improving their data visualization capabilities and integrating with various tools and systems. The choice between Salesforce Marketing Cloud and Braze depends on factors such as existing tech stack, focus on mobile or traditional marketing channels, real-time needs, scalability, ease of use, data integration requirements, and budget.