Announcing General Availability of Real-Time Reverse ETL, with Confluent Cloud and Apache Kafka® as sources

Census has released Live Syncs, a real-time Reverse ETL platform that enables businesses to sync customer data in real-time with downstream tools like CRMs and marketing platforms. The platform supports Confluent and Kafka as native sources, allowing for sub-second latency and unlocking new high-speed use cases such as geotargeted campaigns and abandoned cart notifications. With Live Syncs, Census aims to enable real-time speed for every single customer use case, pushing the limits of what's possible in data activation. The platform is designed to be fully composable with no vendor lock-in, working seamlessly with any data stack and business tool. It also works with existing event tracking infrastructure, allowing customers to leverage their own event collection solutions.

Use this post, company, and trend context to find content marketing opportunities, perform competitive analysis, or address product feature gaps via the Plushcap MCP server or the Plushcap API.