Census has released Live Syncs, a real-time Reverse ETL platform that enables businesses to sync customer data in real-time with downstream tools like CRMs and marketing platforms. The platform supports Confluent and Kafka as native sources, allowing for sub-second latency and unlocking new high-speed use cases such as geotargeted campaigns and abandoned cart notifications. With Live Syncs, Census aims to enable real-time speed for every single customer use case, pushing the limits of what's possible in data activation. The platform is designed to be fully composable with no vendor lock-in, working seamlessly with any data stack and business tool. It also works with existing event tracking infrastructure, allowing customers to leverage their own event collection solutions.