Census is enabling real-time Reverse ETL and activation on top of the data warehouse, making it the first to achieve this capability with Confluent, Kafka, and Materialize as sources. The Live Syncs feature connects directly to behavioral event streams, merges events with high-quality warehouse data in a complete Customer 360 profile, and triggers actions across any business tool within seconds. This enables real-time activation of customer journeys without compromising on flexibility and power. Census is fully composable, works with existing event tracking infrastructure, and provides one system that seamlessly activates data at any velocity. It merges high-speed events with high-quality warehouse data to build a complete Customer 360 profile, then triggers actions like emails, SMS, and notifications in seconds, not hours or days. The solution also offers no-code Reverse ETL or Audience Hub for activation of real-time customer journeys in multiple marketing and business tools.