How Pleo Achieved Customer 360 Utopia with HubSpot and Census

This blog explores how leveraging HubSpot Association Labels in tandem with Census can operationalize data and drive revenue growth for businesses like Pleo, a financial institution that needed to differentiate between marketing and product users while maintaining data security compliance. The solution involves setting up custom labels to represent relationships between contacts and companies, then using Census to map these associations to HubSpot, enabling personalized marketing campaigns, segmentation, automated workflows, and revenue forecasting.