How we chose our colors, typography & logo | Census rebrand

The Census team has rebranded with a new identity that reflects their enthusiasm for empowering teams and people with new tools and frameworks. The new logo features a stylized hexagon symbol with stripes of movement, representing data in motion and efficiency. The brand's colors, typography, and overall aesthetic are inspired by the Vaporwave and Bauhaus art movements, conveying a sense of vibrancy, simplicity, and trustworthiness. The new identity aims to unite behind a fresh start for the Census brand and the data community, while also honoring its history and roots.