Meet Census: The first Reverse ETL tool to sync data from your warehouse to business tools

Census is a product that syncs customer data from a data warehouse to business tools, designed for business ops teams who want to leverage data without relying on engineering. Census has raised over $4.3 million in seed funding and is now publicly available, launching with support for major cloud data warehouses and a dozen app integrations. The company aims to combat data sprawl by providing a simple interface to control data mapping and syncing, allowing users to transform their data using SQL or tools like dbt. Census connects directly to data warehouses and syncs data into apps like Salesforce, Marketo, and Google Sheets, helping customer success, sales, and marketing teams be more effective. The product is designed to help data and ops become more agile by building a central customer data hub that enables orchestration at scale.

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