Mailchimp vs Braze: The Ultimate Marketing Automation Showdown

Mailchimp and Braze are two popular marketing automation platforms with different strengths and target users. Mailchimp is user-friendly, affordable, and best for small to medium businesses focusing on email marketing and basic multi-channel capabilities. In contrast, Braze offers advanced personalization, real-time data processing, and sophisticated journey orchestration tools, making it ideal for large enterprises with complex, multi-channel marketing needs. Both platforms have their limitations, so choosing the right one depends on your organization's specific requirements, resources, and long-term strategy.