HubSpot vs Keap: The Ultimate Marketing Automation Showdown
Blog post from Census
HubSpot and Keap are both popular marketing automation platforms with distinct features and ideal use cases. HubSpot offers advanced email marketing capabilities, a drag-and-drop landing page builder, comprehensive analytics, and strong integration ecosystems. It is suitable for mid-sized to large companies with complex marketing strategies. On the other hand, Keap specializes in combining CRM functionality with marketing automation, featuring a visual campaign builder, robust e-commerce integration, and lead scoring capabilities. It caters to small businesses and solopreneurs looking for an all-in-one solution. Both platforms have made recent updates to improve their features and integrations, but the choice between them ultimately depends on your business needs, budget, and growth projections.