Good to great: How reverse ETL helps marketing teams | Census

This article highlights how two companies, Notion and Canva, transformed their marketing efforts by using reverse ETL to build meaningful relationships with customers and improve ROI. With reverse ETL, they can easily share segments across tools, integrate data into Salesforce workflows, and power lead scoring, allowing them to get more out of their existing marketing tools. By operationalizing their data, these companies were able to maximize their time, drive business value, and focus on high-impact work. The article showcases the benefits of reverse ETL in unlocking new functionality within existing marketing tools, such as Braze, and enabling companies to achieve better ROI, more actionable user data, and faster experimentation with ad targeting.